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A mistake that many organisations make in their marketing copy is focus. The copy that they provide is all about them. It's about how long they have been established, their accomplishments, their history, their personnel and their expertise.
Next they tend to write bland copy about how excellent their customer service is and that they deliver on time as if this was something out of the norm. Realistically if you can't manage this you don't deserve to be in business.
So we have decided to write about you!
You are a business owner with 8 - 150 employees with a small or no marketing department. You are located in the South of England and have typically been in business for over 5 years. You are successful and have managed this on the back of some word of mouth marketing and direct sales. You are now feeling constrained due to the lack of a concerted and profitable marketing programme.
The problems that you face are: You have tried various marketing initiatives but they have failed to produce any decent results. You have lost control over marketing materials that have been created as and when they were needed.
The marketing that you have done was 'sold' to you rather than it come from a integrated, measurable strategy. You know how to do your job, you know how to run a company but you're not a marketing expert. You are short of time. You are desperate to to take your business to the next level but have found it difficult to grow beyond your current size. Internally there is little marketing accountability and the marketing responsibility falls to either sales, a secretary or you.
We help people like you all day every day get fantastic results from their marketing. For a free white paper of how to get your marketing to make click here right now.
You work in marketing in an organisation with 8 - 500 employees. You have to keep everyone happy and prove how the marketing department is helping. You have to coordinate a whole heap of marketing disciplines from graphic and website design to exhibition graphics, copywriting, tweets, Facebook and the company Linkedin pages. It seems that the available channels to communicate with your target market are increasing daily. You need to be able to provide the new brochure for the team, you have to coordinate the designer with the printer with the mailing house with the new website landing page and the email flow up with budgets getting tighter and tighter and where has all that time gone.
The problems you face are: You can't spend the time continually briefing companies on what you need. You need a supplier that understands you, your organisation, your target market, your brand and your competitors and can therefore add that bit of help and advice when you need it.
You are continually chasing. You are chasing copy. You are chasing copy from suppliers, copy from staff and copy from clients. You are chasing orders. When was the job due to arrive. When was the photography to be ready. Where are my proofs and when is that website page going to be live.
You can't afford for jobs to go wrong. You need a supplier that can just double check that everything complies with the organisational brand guidelines, searches for errors and reports back to you.
Your job is on the line if budgets and timescales start going out of control. You need a company with a transparent charging structure and guarantees for product suitability, timings and mishaps.
You have to coordinate suppliers that can sometimes blame each other when things fall down the middle. You get left with the result and have to find the time to sort out all the loose ends.
You need to ensure that you are getting great value as the budgets are getting tighter and the pressure for results increases. You need a supplier that understands direct marketing and is firmly placed in the real world of generating results.
Your department is feeling the pressure and you need to outsource with confidence some supplementary materials. You need an organisation that can work as a full service supplier as well as help out with the smaller things.
Time is short and you can't afford to spend hours trawling the web for something from someone that you can't even trust will deliver. You need a company that do the work for you at the right price with a guarantee.
You need to keep within budget, is there a more cost effective way of doing this? You need to work with an organisation that knows what works, that knows how to communicate your messages in smarter, more efficient and cost effective ways.
You have to coordinate between multiple branches, sales teams, showrooms, language versions and delivery addresses. This is time consuming and prone to errors with a whole range of different suppliers in the chain you need help.
You are running out of storage space. You know if you order more printed materials the price comes down and ideally you would like to print in bulk and call off supplies as and when you needed them.
As organised as you are anything that would save time, add reliability and reduce costs would be a godsend.
I am a business owner - More sales, higher profits and a better class of customer.
The problems that I face are.
I don't have the budget to employ a whole marketing team but I understand the importance and I need to outsource various aspects that can't be done in-house. The marketing landscape is changing I need to ensure that my marketing appeals to my target market
You are running a busy office and between trying to organise half the staff, answering the phones and making sure the stationery is topped up you are also responsible for making sure the marketing materials look great, are ordered on time and reflect the brand values of your company, the colour has to be consistant, the quality has to be great and you're even asked to hunt down better prices.
We help people like you everyday. We can give advice on the different print processes, how to get postal discounts, what to write to get the best responses, how to save time when ordering the Christmas cards, updating the website to reflect the new staff - the list is endless - we are here to make your life easy, we are here to make you a marketing superstar. We give you the best impartial advice this side of the galaxy that we get you the marketing materials and messages you need and at a cost no greater than you pay right now! I know it sounds impossible but it's true.
RWP GROUP ....
RWP is an established company based in West Sussex. With over 21 years’ experience in both on and off line direct marketing, advertising, branding and sales promotion. RWP’s expert advice - based on knowledge and experience; its creative flair - offered by inspired designers; and its organised execution - undertaken by detail fanatics, join forces to produce effective materials, promotions and campaigns that work and get results.
Our mission is to communicate our clients brand values and offerings to their target markets in the most cost effective, rewarding and appealing way whilst delivering tangible business results. We strive to build longterm client relationships based on mutual trust, respect and knowledge.
We at RWP believe in delivering tangible business results. We at RWP believe in ‘real world’ techniques; we resist the temptation to entertain instead of sell. We at RWP believe that design is for selling and not some sort of avant-garde art form.
We at RWP believe the web is first and foremost about direct response; we feel some should step out of the ‘virtual’ world into the real world of generating profit.
We at RWP believe there is no black art in promoting an organisation or its products; what we do is a craft, part inspiration but mostly know-how and hard work.
The recommendations we make to our clients are without regard to our own self interest; the recommendations we make to our clients are the recommendations we would make if we owned their companies
Today, consisting of a small but highly qualified team, rwp offers advice, products and services from a background of considerable experience in marketing, advertising, publishing, design and print.
RWP GROUP is a member of the Institute of Direct Marketing (IDM), the Chartered Institute of Marketing (CIM) and The Institute of Public Relations (IPA).
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