For websites to ‘work’ they need to comply with some basic rules: the rules of human psychology and basic marketing. This seems simple enough but a lot of ‘webbie’ people live in the ‘virtual’ world and unfortunately, to make websites ‘work’, they need to step into the real world of generating profit. If you have a web design agency then there is a good chance your site could be doing much better.
At RWP for a website to ‘work’, we mean the website must sell – whether that is selling an idea, a conviction, a brand, a product or a service. Designers are not marketing experts; they don’t know how to sell.
The basic rules of marketing which are founded on human psychology do not change. Technology changes but the principles don’t. The web, email, Twitter and Facebook are all just a form of technology to communicate, inform, persuade or educate someone that originally you had to stand in front of. Different ways of communicating that are easier, cheaper or quicker are bound to appeal – but what most people fail to appreciate is that any new method of communication must still follow the basic rules.
Let’s go back in time . . . When RWP first started building websites in 2000, new media companies sprung up selling the internet as the answer to everything : all you had to do was build a site and sit back and wait for the profit to appear. Obviously this did not work and, unbelievable as it may seem, millions of people lost millions of pounds by investing in internet businesses that had no idea how to make a profit. It is a sad fact that, even today, most websites are never visited by anyone – ever.
Now let’s look at something that has been around for millennia: the road side food stall or the slightly more modern shop. Let’s look at what really matters.
All very basic, straightforward and obvious points – but how many of these features are incorporated into your current site? It could be time for a RWP rebuild, to find out more please…
For websites to ‘work’ they need to comply with some basic rules: the rules of human psychology and basic marketing. This seems simple enough but a lot of ‘webbie’ people live in the ‘virtual’ world and unfortunately, to make websites ‘work’, they need to step into the real world of generating profit. If you have a web design agency then there is a good chance your site could be doing much better.
At RWP for a website to ‘work’, we mean the website must sell – whether that is selling an idea, a conviction, a brand, a product or a service. Designers are not marketing experts; they don’t know how to sell.
The basic rules of marketing which are founded on human psychology do not change. Technology changes but the principles don’t. The web, email, Twitter and Facebook are all just a form of technology to communicate, inform, persuade or educate someone that originally you had to stand in front of. Different ways of communicating that are easier, cheaper or quicker are bound to appeal – but what most people fail to appreciate is that any new method of communication must still follow the basic rules.
Let’s go back in time . . . When RWP first started building websites in 2000, new media companies sprung up selling the internet as the answer to everything : all you had to do was build a site and sit back and wait for the profit to appear. Obviously this did not work and, unbelievable as it may seem, millions of people lost millions of pounds by investing in internet businesses that had no idea how to make a profit. It is a sad fact that, even today, most websites are never visited by anyone – ever.
Now let’s look at something that has been around for millennia: the road side food stall or the slightly more modern shop. Let’s look at what really matters.
All very basic, straightforward and obvious points – but how many of these features are incorporated into your current site? It could be time for a RWP rebuild, to find out more please…